2024 is a year about recalibrating, reconnecting and reimagining the retail landscape and the consumer. Here are some our highlights from our newest webinar series where we explore the expected easing of inflation and interest rates, and what it means for consumer spending. Discuss how brands can adapt to a more optimistic economic outlook while still catering to the cost-conscious consumer. How FMCG brands and retailers can innovate to capture a greater share of consumer spending, especially as discretionary incomes might see slight improvements. Consider loyalty programs, personalised marketing, and retail channel remixes.
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