Have you seen dinos floating around Linkedin lately? In the fourth episode of The Antidote, Mac Reddin, founder of Commsor and self-titled “Rey de Dinos”, joins Alex for a conversation about the shift from go-to-market to go-to-network and its positive long term effects in the success of any business. Mac unveils how the team at Commsor pulled off a massive product launch campaign - without spending a dollar - and how relationship building skills can make or break your pipeline. As Mac reflects on Commsor’s journey - and his own as a founder -, he reinforces how important community, collaboration and people are. Businesses are important, but the people who help build them are essential.
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