In this episode of The Antidote, Alex Olley is joined by Nick Bennett, Co-Founder and CCO of TACK, to talk all about being people-first. Nick discusses the need for a change in the way GTM teams work, and the necessary move from a company-first mindset, to a people-first one, that focuses on meaningful interactions and relationship building as a way to drive business results. Nick reflects on the rise of the creator economy, as part of the people-first ecosystem, the lessons he learned throughout his career, on how being a father of three positively impacted his journey.
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