In the second episode of The Antidote, Morgan J Ingram, Founder at AMP, joins Alex Olley for a conversation about being more human and thinking outside the box. Morgan delves into the Three A’s framework, a three-step approach that allows GTM teams to double down on what works (amplify), focus on tactics that help them grow (acquire), and lean into existing customers to drive additional revenue (advocate). Morgan reflects on what it takes to be an excellent seller, the challenges of building AMP, and how he found gratitude as a way to live a happier and more fulfilling life.
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