People keep asking me: Why fragrance? Why luxury? Why now, in my 30s?
The Instagrammable answer is easy. But the real answer? I was tired. Tired of waiting for life to happen to me. Tired of my life not feeling like mine.
I spent my whole 20s building somebody else's dreams. Climbing someone else's ladder. Playing by rules I didn't write. I was successful by external measures, but every day I'd come home and think: Is this it?
So I decided to build something that was mine. Something that felt like me.
In this episode, I'm telling you the real story (not the edited version) of why I'm building Élevé, what it's teaching me, and why you should build something of your own, even if it scares you.
We're covering:
- The breaking point that made me resign within the hour
- Why it had to be fragrance (and why it had to be luxury)
- 5 hard realities of building your own brand
- The lessons I'm learning: perfectionism is procrastination in a fancy outfit, confidence comes after action (not before), and done is better than perfect
- Why your 30s aren't about waiting, they're about betting on yourself
Élevé launches in March 2026. I'm terrified. I'm excited. And I'm doing it anyway.
If you've been building somebody else's dream and wondering when it's your turn, this one's for you.
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🌐 kymmieelately.com
📱 @kymmieelately | @houseof.eleve
📧 podcast@kymmieelately.com
New episodes every Thursday.
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