This week’s episode wasn’t planned, in that the list of subjects Rachael Johns and I want to cover on the podcast did not include talking to a new literary agent with a background in book marketing - simply because not many new agents come along.
Until recently Chloe Berry worked at HQ/HarperCollins, where she masterminded their digital marketing and appeared in quite a bit of it - if you follow them on socials you’ll know her. Chloe also has her own bookish social accounts - @chloeraebooks on TikTok and @chloeraeberry on Instagram. She is the co-founder of the hugely successful @booktokbookclub.
Chloe has now started The Berry Agency (@theberryagency on Insta and TT), which she plans to be a different kind of literary agency, not only because of the genres she specialises in but because she can offering marketing expertise to her clients in a way that is tailored to their genres, because she has the knowledge and experience to do so.
Rach and I both ‘met’ Chloe on TikTok - in my case, because Chloe commented on a video I made about literary agents in Australia. Then we met IRL. She had some questions about agenting and I suggested she come on the pod to ask them. So she did, but mainly the three of us ended up having quite a long discussion about book marketing in the age of social media, and I think you’ll find what she has to say fascinating!
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