{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65d9534c2e226d0017c6f590/68c3c28c6078db9201991004?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Pepsi Number Fever: The Most Catastrophic Marketing Campaign in the Philippines (1992)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65d9534c2e226d0017c6f590/1757659715804-80258268-2a53-4bd1-ab34-07bb263aa54e.jpeg?height=200","description":"<p><br></p><p>Have you ever been “349ed”? Have you heard of this Filipino slang before? Its origin story was due to a marketing blunder—one that would be the deadliest in history.&nbsp;&nbsp;</p><p><br></p><p>Pepsi launched “Number Fever” in 1992, a lottery game that a lot of Filipinos hoped to win because it was a chance to become a millionaire.&nbsp;</p><p><br></p><p>The correct 3-digit number combination on their Pepsi bottle cap would be the financial miracle to their woes.&nbsp;</p><p><br></p><p>However, Pepsi mistakenly printed 800,000 winning caps, leading to lawsuits, riots, and deaths.&nbsp;</p><p>For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.</p><p><br></p><p>CONNECT WITH US</p><p>▸ https://linktr.ee/phmurderstories</p><p><br></p><p>Here are links to our social media accounts, case photos, episode notes, and sources!</p><p><br></p><p>YOUTUBE</p><p>▸ www.youtube.com/phmurderstories&nbsp;</p><p><br></p><p>DISCORD SERVER</p><p>▸ https://bit.ly/3n38Tuh&nbsp;</p><p><br></p><p><br></p><p>IG CHANNEL</p><p>▸ https://ig.me/j/AbaOmN2HytgKay0F/&nbsp;</p><p><br></p><p>SUPPORT OUR SHOW ON PATREON</p><p>▸ www.patreon.com/phmurderstories&nbsp;&nbsp;</p>","author_name":"PH Murder Stories and The Pod Network"}