{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65d7398cdc02e00016c454f5/67b22572f7ed89241020dfbc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Melanie Shufflebotham: Building Zapmap, Understanding Drivers & Evolving Transport Policy ","description":"<p>This week on CleanTalk, Film Director &amp; Producer Luke Harmer takes a deep dive into the world of electric vehicle charging, with Melanie Shufflebotham, Co-Founder and COO of the UK's No. 1 EV charging points app.</p><p><br></p><p>In this episode you'll discover the origins of Zapmap, how the brand and company has evolved, crucial insights on consumer behaviour in relation to vehicle ownership, how legislation is evolving to support the electrification of the transport sector, and you'll get an exclusive insight into Melanie's own career development as a technology &amp; marketing expert.</p><p><br></p><p>Enjoy!</p><p><br></p><p>____________________</p><p><br></p><p>Connect with Melanie on Linkedin: www.linkedin.com/in/melanie-shufflebotham-07ba501/</p><p><br></p><p>Discover the Zapmap app &amp; resources for EV drivers and businesses: www.zapmap.com</p><p><br></p><p>Join the CleanTalk community on Linkedin: www.linkedin.com/groups/12991627/</p><p><br></p><p>____________________</p><p><br></p><p>CleanTalk is produced by Harmer Visuals, a film production company specialising in brand &amp; case study storytelling for organisations across the renewable energy and clean technology sector. To find out more about how we can help you, visit: harmervisuals.com</p><p><br></p><p>Many thanks to...</p><p>- Zapmap for co-ordinating recording space</p><p>- Our rental suppliers -</p><p>Camera Dept. - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/ | Shutter Films | https://www.shutterfilms.co.uk/</p><p>Lighting &amp; Grip - Masterwork Films | https://rent.masterwork.film/</p><p><br></p><p>____________________</p><p><br></p><p>Chapters for today's episode:</p><p><br></p><p>00:00-02:40 Intro</p><p>02:40-05:27 Early Career Experience </p><p>05:27-10:01 Zapmap's Origins</p><p>10:01-10:48 Zapmap 2.0 - What Changed?</p><p>10:48-11:40 CarPlay &amp; Android Auto</p><p>11:40-12:56 Navigating Partnership Opportunities</p><p>12:56- 14:21 Series A Funding</p><p>14:21-14:40 Capital Allocation Strategy</p><p>14:40- 15:25 How has Melanie's Focus Changed?</p><p>15:25-16:33 What Organisations Is Zapmap Working With?</p><p>16:33-17:45 Understanding The Zapmap Offering &amp; Regional Coverage</p><p>17:45-18:11 Zapmap's Relationship With Government</p><p>18:11-24:16 Evolving Transport Policy &amp; Public Sector Investment</p><p>24:16-24:58 EV Infra Retrospective - What Should We Have Done Differently?</p><p>24:58-25:48 Understanding Drivers - What Zapmap's Data Is Saying</p><p>25:48-27:03 What's Next For The Zapmap App?</p><p>27:03-27:58 Partnering With Hive</p><p>27:58-29:02 The Long Term Vision</p><p>29:02-32:10 Tesla's Impact On The EV Industry</p><p>32:10-32:51 Why Car Dealerships Need To Evolve</p><p>32:51-34:19 Overlaps Between B2C &amp; B2B Product Development</p><p>34:19-36:05 Market Data Analysis Process Explained</p><p>36:05-36:51 Startup VS Scale Up - Gut Feel VS Data-Driven Approaches</p><p>36:51-39:15 Completing The Energy Transition - What's Involved?</p><p>39:15-40:50 Inspiring A Consumer Focused Approach To Industry Innovation</p><p>40:50-43:12 Helping Consumers &amp; Fleets Transition</p><p>43:12-45:24 Synchronising The Entire Value Chain</p><p>45:24-46:23 Personal Reflections On Professional Growth</p><p>46:23-50:20 Quickfire Curiosity</p>","author_name":"Luke Harmer"}