In this episode, we welcome Keyana Mohammadii, Head of Marketing for Dave’s Hot Chicken UK, to uncover the journey behind one of the hottest food launches London has seen in years. Keyana shares the full story of how Dave’s, a cult LA brand that started with just $900 and a parking lot pop-up, built a viral following and a loyal community — and how that momentum translated across the Atlantic.
They dive into the strategy behind the UK launch, from secret pop-up events and influencer collaborations to preserving the brand’s authentic LA roots while adapting to British food culture. Keyana also reveals the challenges of building hype, creating a community from scratch, navigating cultural differences, and the clever social tactics that helped turn curiosity into queues around the block.
Plus, hear about the role of the founders’ personalities in shaping the brand DNA, why celebrities like Drake got involved, and a few hints about what’s coming next for Dave’s Hot Chicken UK.
","author_name":"Paradise Agency"}