{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65d4445a7e29af00164868b8/6adaaf825de627c540ab43af?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 145 - The Truth About SEO in the AI Age","description":"<p>If you&#39;ve heard the rumblings that SEO is dead and AI is taking over, this episode is your straight answer. Whitney kicks off a four-part series with Matt Kuncaitis, who has worked in SEO for over eight years and leads SEO services at Whitney Bateson Digital Strategy. They cover what SEO is and why it still matters for virtual and in-person practices. They also cover what&#39;s really changed since the days of keyword stuffing and why AI tools are now one more way clients find you. The big shift: people used to type a short keyword into Google, and now they tell ChatGPT their whole story and ask it to decide. Matt closes with a free, two-tab test you can run today to see who shows up when your dream client searches.</p><p><br></p><p><strong>Takeaways:</strong></p><ul><li>SEO is about the right people, not just more people. Matt frames SEO as one piece of your overall marketing strategy, and the goal isn&#39;t vanity traffic. It&#39;s getting the people you can actually help to your site.</li><li>Google&#39;s goal hasn&#39;t changed, but its methods have. Fifteen years ago, repeating a keyword 100+ times could help you rank. Today, search engines read context and credibility signals. As Matt explains, Google has always been trying to show the best possible result for whatever someone searched.</li><li>AI is another door into your practice, not a replacement for Google. Matt shares a Search Engine Land report that 37% of consumers now start their searches with AI. <em>Start</em> is the key word, since many still finish on Google, and Google remains the dominant player.</li><li>People search AI differently. Instead of &quot;IBS dietitian near me,&quot; someone might tell ChatGPT about their symptoms and that they&#39;d feel most comfortable with a woman over 40, then ask for a recommendation. AI can only recommend you if your website clearly shows who you are, your real expertise, and your own original thinking.</li><li>Run the search-yourself test. Think about what your dream client would type right before reaching out. Search it in Google and in an AI tool, open the top five results, and ask what those pages have that yours doesn&#39;t. As Matt puts it, not showing up is simply information.</li></ul><p><br></p><p><strong>Connect with Matt:</strong></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/mattkuncaitis/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/mattkuncaitis/</a></p><p><br></p><p><strong>Resources mentioned:</strong></p><p><em>Getting Found Online in the Age of AI</em> series page. Register for the live taping and submit your site for a live audit: <a href=\"https://whitneybateson.com/seo-series\" rel=\"noopener noreferrer\" target=\"_blank\">whitneybateson.com/seo-series</a></p><p><br></p><p><strong>Connect with Whitney:</strong></p><p>Follow Whitney on Instagram @whitneybateson</p><p>Email: <a href=\"mailto:info@whitneybateson.com\" rel=\"noopener noreferrer\" target=\"_blank\">info@whitneybateson.com</a></p><p><br></p><p><strong>Subscribe &amp; Review:</strong></p><p>If you&#39;re enjoying the podcast, don&#39;t forget to follow and leave a review! Your support helps others discover the show.</p>","author_name":"Whitney Bateson"}