If you've ever been told you can't run Facebook or Instagram ads because you work in health, this episode is going to change how you think about that. Priscilla Zaehringer — who writes the ads, builds the graphics, and submits the campaigns for Whitney's done-for-you funnel clients — takes over the show to explain the one Meta policy that trips up practitioners most: personal attributes. The rule isn't that you can't talk about menopause or GLP-1s or anxiety. It's that a cold ad can't behave like it already knows something private about a stranger. Priscilla walks through two ads running right now for clients, shows the \"easy\" version she rejected in each case and why, and then gets into the part most people skip — that she can write compliant hooks because by the time she reaches the ad, she's been inside that practitioner's business for weeks.
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