{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65d4445a7e29af00164868b8/6aa47c1bc939da2795ce10e8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 139 - How to Get Clients Without Social Media (Coaching Call Replay)","description":"<p>This one is a replay of Whitney's most recent free Open Coaching Call, and the questions were good enough that it earned its own episode. Nearly everyone who registered said the same thing when asked what they're working on — they want more visibility — so that's where most of the hour goes. Whitney is candid that her own social media does very little for her business, and walks through what she'd do instead: go into audiences other people have already built, reach out to local providers with an actual phone call rather than a brochure, run simple $5/day ads so you stay in front of people without posting, and use local SEO to catch the people who are already searching for a provider. Along the way she takes live questions on lead magnet automations and email platforms, the funnel pitfalls nobody talks about, whether a five-module course should be broken up and sold in pieces, how to move from ChatGPT to Claude without losing your context, and how to keep going when the motivation just isn't there.</p><p><br></p><h5><strong>Takeaways:</strong></h5><ul><li><strong>The most common funnel mistake is building it and then never driving traffic to it.</strong> A lead magnet linked in one spot on your website will not find people on its own. Whitney says the biggest pitfall she sees is treating the build as the finish line rather than the start.</li><li> <strong>Borrowed audiences are the fastest route to visibility.</strong> Colleagues, bundles, a local doctor's office with a patient newsletter — these are people who have already built trust with your ideal client. Reaching out takes more research than writing a post, but the return per hour is far higher.</li><li> <strong>With referral outreach, do all of it, and don't stop after one try.</strong> Whitney recommends email, mail and a phone call together, and reminds listeners that a non-response isn't a rejection: \"silence doesn't mean no.\" Following up is doing the other practitioner a favor, not bothering them.</li><li> <strong>$5/day ads keep you present on Facebook and Instagram without posting.</strong> Whitney frames this as the version of social media that runs whether you show up or not, and notes it doesn't replace networking and referrals... it just takes the manual posting off your plate.</li><li> <strong>Local SEO usually pays back faster than broad SEO</strong>, because someone searching \"dietitian near me\" is close to booking, not fact-finding. That holds even for virtual practices - you can signal the states you're licensed in with a page for each service area.</li><li> <strong>Content that's all tips and education trains people to collect advice.</strong> If nothing you publish speaks to someone who is getting ready to hire, they never get ready. Balance the educational content with posts and emails about what working with you is actually like.</li></ul><p><br></p><h5><strong>Resources Mentioned</strong></h5><ul><li>Free training: The List Building System That Brings in Clients While You're Off Social Media — Monday, September 21 at 12pm ET and Wednesday, September 23 at 1pm ET — <a href=\"https://whitneybateson.com/training\" rel=\"noopener noreferrer\" target=\"_blank\">whitneybateson.com/training</a></li></ul><p><br></p><h5><strong>Connect with Whitney</strong>:</h5><p>Follow Whitney on Instagram<a href=\"https://instagram.com/whitneybateson\" rel=\"noopener noreferrer\" target=\"_blank\"> @whitneybateson</a></p><p><br></p><h5><strong>Subscribe &amp; Review:</strong></h5><p>If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.</p>","author_name":"Whitney Bateson"}