If you've ever written a genuinely helpful email and then cringed while tacking your offer onto the bottom, this one is for you. Whitney picks up a thread from her conversation with Orly Wachter about why selling feels so uncomfortable in the health and helping professions, and takes it somewhere practical. She walks through a two-step framework for writing emails that sell without the ick: first generating nine content angles directly from one of your services, then matching one of those angles to a simple email format. She also gets into why the bridge into your call to action so often feels like whiplash, how the benefits-versus-features distinction trips people up, and how often you actually need to be inviting people to work with you. She closes with a challenge to write one of these emails and send it this week, even if you haven't emailed your list in months.
Ep. 132 — What You're Getting Wrong About Selling with Orly Wachter MSc, RD - https://whitneybateson.com/ep-132-what-youre-getting-wrong-about-selling-with-orly-wachter-msc-rd/
The challenge: write one of these emails, send it, and forward it to info@whitneybateson.com
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