Free debrief template: whitneybateson.com/debrief
In this episode, Whitney gets into something a lot of us quietly skip: actually looking at who our customers are and where they came from. She's been asking practitioners a simple question lately, and most people can't clearly say how their buyers found them or how long they were around before signing on. So she walks through exactly how to do that retroactive work, from building a simple spreadsheet of your last three to six months of clients to the specific columns worth tracking. She talks through what the data reveals about your email list, your funnel, and which marketing is actually paying off. She also shares her free debrief template for reviewing your launches and promotions so you can carry those lessons into the next one. It's short, practical, and something you can start on today.
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