The phrase \"lead generation funnel\" gets a bad rap... and honestly, for good reason. I get those same sleazy emails promising 100 leads a week, and it makes me want to close my laptop, too. But underneath the bro marketing noise, a funnel is just an automated system that takes a stranger and warms them up into a ready-to-book client without you manually following up with every single person. In this kickoff to our new funnels series, I'm walking you through the cold-to-warm-to-hot lead spectrum, why most practitioners put all their marketing eggs on one end (and burn out doing it), and exactly how a funnel quietly does the warming-up work in the background. I'm also sharing why this matters especially for health practitioners — because your clients need a higher level of trust before they ever book that first call.
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