{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65d4445a7e29af00164868b8/697e243722b46a261abe174d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 100 - Why Your Marketing Feels So Scattered (And How Your Website Fixes It)","description":"<p>In this episode, Whitney talks about effective marketing strategies for practitioners. We dive into overcoming the feeling of being scattered with your marketing efforts. Learn how to build a cohesive strategy beginning with your website to bring more organization and calmness to your marketing activities. Discover how to streamline your efforts and ensure every marketing activity points to a clear end goal: booking more client calls. Join our Facebook group 'Websites and Marketing for Dietitians and Health Professionals' to continue the conversation and share your journey.</p><p><br></p><p>Join the new Facebook group here: <a href=\"https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionals\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionals</a></p><p><br></p><p><strong>Takeaways</strong></p><ul><li>Effective marketing starts with one clear goal, and for most practitioners, that goal is getting people to book a discovery call.</li><li>Your website is the anchor, not just a brochure.</li><li>Not every path to your website is direct, and that's okay.</li><li>Your email list is how you capture people who aren't ready yet.</li><li>Do a mini audit: ask yourself, \"Is this activity actually moving people somewhere?\"</li></ul><p><br></p><p><strong>Connect with Whitney:</strong></p><p>Follow Whitney on Instagram<a href=\"https://instagram.com/whitneybateson\" rel=\"noopener noreferrer\" target=\"_blank\"> @whitneybateson</a></p>","author_name":"Whitney Bateson"}