Jo Fairley is a celebrated writer, journalist, and one of the most influential voices shaping how we understand and talk about fragrance. As co‑founder of On The Scent magazine (and it’s inclusion in a burgeoning media empire), she has spent decades translating the invisible world of scent into stories that explore memory, culture, and the emotional power of perfume. Her award‑winning writing has helped build a bridge between the perfume industry and everyday readers, making the language of fragrance more accessible, expressive, and deeply human.
Alongside her work in scent journalism, Jo is also known for co‑founding Green & Black’s Organic Chocolate, a brand that reflects her instinct for storytelling, design, and thoughtful creation. Her entrepreneurial spirit and editorial eye come together in everything she builds, especially in her mission to cultivate community within the fragrance world.
In this episode, Jo shares her journey through perfume writing, the evolution of scent culture, and the magic behind creating a groundbreaking magazine dedicated to fragrance. It’s a conversation about creativity, connection, and the way scent helps us understand ourselves and the world around us.
Fragrances mentioned:
Néroli Amara - Van Cleef & Arpels
Writing discussed:
On The Scent Magazine: Issue 1 (Digital Copy)
Find Jo and On The Scent Media:
Instagram:
Website:
Theme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records
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