We’re joined by Meri Mance and Sarah Morris to uncover the nuts and bolts of marketing immersive experiences, across different scales - exploring how targeting audiences for immersive work differs from traditional cultural experiences, from managing and enhancing audience expectations to your top tricks and tips to getting tickets sold!
Our Guests:
Meri Mance is the founder of Mance Communications; founded in 2009, Mance Communications specialises in taking brands from start-up to business leader; pop-up to establishment and consulting on strategy and market positioning . Focusing on the immersive and experience sectors the team at Mance Communications have twenty + years’ experience and have established some of the UK’s foremost experiential, competitive socialising, food & drink and travel experiences. Find Meri on instagram @mancecomms and LinkedIn
Sarah Morris is a Bristol-based Creative Producer who specialises in immersive and interactive theatre, location-based attractions, midway entertainment, and experiential marketing and advertising. Over the past 13 years, Sarah has been a driving force behind the creation and development of a diverse range of projects, guiding them from inception to delivery on a global scale. Her expertise spans both the creative industry and commercial sectors, showcasing a versatile and dynamic approach that is audience-centered - as a cultural studies graduate, Sarah's work is often inspired by popular culture, some of Sarah's highlights were creating the UK's longest-running immersive experience, Zombie SWAT, and co-created Merlin Entertainments first Escape Room for Madam Tussards San-Francisco. Find Sarah on Linkedin
Hosted by Dr Joanna Bucknall and produced by Natalie Scott for the Immersive Experience Network’s, Knowledge Bank. Funded by Arts Council England.
Linkedin: https://www.linkedin.com/company/immersive-experience-network/
Instagram @immersiveexperiencenet
Mailing List https://immersiveexperience.network/sign-up
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