{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65cf0ab9cf47e60017f2731c/6ab521a859a98735e14609ec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Truth About PR, Authority & Building A Lifestyle Business | Lucy Werner","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65cf0ab9cf47e60017f2731c/1790571921720-f962cd2e-0861-4e33-827b-b585fcb09210.jpeg?height=200","description":"<p>Lucy Werner has a 20+ year career for some of London&#39;s top creative agencies and startups and now lives in the South of France. In this episode, we go deep on what PR actually does, why so many businesses misunderstand it &amp; what happens when you stop building a business purely for exit.</p><p><br></p><p>We cover:</p><p><br></p><p>- The biggest misconceptions people have about PR</p><p><br></p><p>- The different ways people try to game the PR system</p><p><br></p><p>- Why you shouldn&#39;t blindly believe everything business &quot;experts&quot; tell you</p><p><br></p><p>- Why putting gurus on a pedestal can give you a completely distorted view of business</p><p><br></p><p>- Why authority can become a trap</p><p><br></p><p>- Why Lucy &amp; Freddie have both chosen to build businesses in the South of France and how they stay motivated</p><p><br></p><p>- Why a bigger team doesn&#39;t always mean a better business</p><p><br></p><p>- What it really means to build a lifestyle business</p><p><br></p><p>- Building wealth without sacrificing the life you&#39;re trying to create</p><p><br></p><p>- Why building a business in France feels so different from building one in London or Dubai</p><p><br></p><p>--</p><p><br></p><p>Sponsor: https://www.instagram.com/pithandstem</p><p><br></p><p>Follow Lucy on Instagram: https://www.instagram.com/lucywernerpr</p><p>Lucy&#39;s website: https://www.hypeyourself.com </p><p><br></p><p>Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_</p><p>Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen</p><p><br></p><p>Follow the podcast on Instagram: https://www.instagram.com/thehealthyentrepreneurpod</p>","author_name":"Freddie Pullen | Entrepreneur & Host of The Healthy Entrepreneur Podcast."}