This week we’re getting a crash course in Marketing 101 with the person who markets me — Felicity “Flick” Brown, my marketing and brand strategist, plus basically 55 other jobs in one.
For the past 18 months, Flick has helped me scale my art business, and now we’re finally sitting down to unpack exactly how we got here — from landing on my new marketing plan to all the trial and error attempts we made along the way.
We get into the purchasing funnel and why selling high-value art is a much longer game than a simple impulse buy. We talk vanity metrics, why ‘how-to’ content might not be converting the way you think, and how world-building and storytelling can actually help you sell.
Flick explains why the why behind a piece can matter more than the how, whether artists should embrace being elusive or build a front-facing persona, and why sometimes you just have to try on different content styles until you find what actually fits.
If you're a working artist trying to figure out how to actually market your art career and sell your work, this one's for you.
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