We are about to find out because today on the podcast, we’ve got an incredible guest who turned a tiny idea into a huge business…all before turning 23!
When Iyia Liu was 21, she bought something cool online called a waist trainer it's and thought, “Hey, if I like this, maybe other girls will too!” So she used her savings (just $6,000) to buy a few and sell them online. At first, she just hoped to sell ten a week. But her idea exploded.
In just one year, Iyia sold over $3.5 million worth of waist trainers. All of this from her bedroom! She even paid celebrity, Kylie Jenner, to wear one in a photo. That one picture cost her $300,000…and it worked!
Since then, Iyia has started more businesses, hired staff, sold to people in over 90 countries, and even bought her dream car, a Mercedes G-Wagon.
But what makes her story so powerful isn’t just the money, it's the mindset.
Iyia shows us that you don’t need to wait until you’re older, richer, or smarter.
You just need to start even if it’s from your bedroom.
Let’s explore what she is working on now.
Find Iyia - Make It Happen: https://www.makeithappen.org.nz
Instagram: https://www.instagram.com/iyialiu/?hl=en
Generate are supporting my vision to improve the financial literacy of 100,000 kiwis by sponsoring Keep The Change. Cheers Generate. Head to generatekiwisaver.co.nz/change to find out more.