In this Sunday Shift, Jude gets real about the story we all tell ourselves when something feels too hard — the avoiding, the justifying, the quietly convincing yourself you don't actually need to do it. Drawing on Carol Dweck's research into the growth mindset, Jude unpacks why finding something hard doesn't mean you can't do it — it just means you haven't found the right approach yet. Sometimes it needs breaking down. Sometimes it needs training. Sometimes you just need to hand it to someone whose zone of genius it actually is. The solution is always there. Stop telling yourself you can't — and start asking yourself how.