In this week’s episode, I’m joined by Oli and Ash, the founders of Sipp’d, a craft soda brand that, now that you’ve heard of it, you’ll start seeing everywhere!
Their journey is an inspiring one — two accountants who decided to leave their careers behind and launch a business together in November 2019, just before the Covid pandemic struck.
We dive into the challenges they faced during that uncertain time, how they adapted when the pandemic hit, and how they scaled the business despite numerous challenges. We also explore the realities of being your own boss and what sets their product apart from traditional sodas.
Oli and Ash share invaluable advice on bootstrapping a business, using social media for free marketing, and the lessons they've learned along the way—offering guidance to aspiring entrepreneurs.
They also discuss the exciting opportunities for challenger brands in today’s market, and I hope this conversation inspires you on your own journey.
Expect to learn:
05.30 The Birth of a Business Idea
07.15 Quitting Jobs and Starting Fresh
09.25 Navigating COVID Challenges
12.40 Early Sales and Market Strategies
15.05 Growth and Expansion
17.35 Balancing Work and Personal Life
23.25 Product Development and Refinement
26.00 Manufacturing Process Insights
33.30Craft Beer Collaboration
35.00 Business Evolution and Goals
36.40 Lessons for Aspiring Entrepreneurs
39.40 The Importance of Resilience
41.30 The Power of Partnerships
53.15 Navigating Sales and Rejection
56.25 The Role of Social Media
Sipp'd
Website - www.sippd.co.uk\t
Instagram - www.instagram.com/sippd_drinks
Get In Touch:
LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/
Website - ambitiousmindspodcast.com
Instagram - www.instagram.com/ambitiousmindspodcast