{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65c380272e2cc000150e6335/6a948c0b1d52ae16ba8a7c33?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Salesforce is Investing in Nature as Infrastructure - with Tim Christophersen","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65c380272e2cc000150e6335/1788118963044-da4457a1-e13b-408e-86c7-d00281d0ac81.jpeg?height=200","description":"<p><a href=\"https://theforestlink.com/newsletter-sign-up/\" rel=\"noopener noreferrer\" target=\"_blank\">The ForestLink newsletter sign-up</a></p><p><strong>Forest Invest Connect</strong> - Virtual Round Table - <strong>Register here</strong>: <a href=\"https://www.linkedin.com/safety/go/?url=https%3A%2F%2Flnkd%2Ein%2FewDKg5bq&amp;urlhash=9njt&amp;mt=DIvQTCyNuSK4mTER5SByEqqb3PrRU-DUdNikUee6lGn7YEz5P6a-n37K9nYCIEdAQuQHOXkzkeVjIrCzTFYWWlS2BhymtvuaRVZxW9jbXYMthoGM3pL-nPKthg&amp;isSdui=true\" rel=\"noopener noreferrer\" target=\"_blank\">https://lnkd.in/ewDKg5bq</a></p><p>When: <strong>Wednesday, September 30th</strong>, <strong>16:00-17:00 CET</strong></p><p><br></p><p>Today, I’m joined by <a href=\"https://www.linkedin.com/in/tim-christophersen-a4876228/\" rel=\"noopener noreferrer\" target=\"_blank\">T<strong>im Christophersen</strong></a>, Vice President of Climate Action at <a href=\"https://www.salesforce.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Salesforce</a> and author of <a href=\"https://timchristophersen.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Generation Restoration</em></a>. In this conversation, Tim makes the case for seeing nature not simply as a commodity but as our most basic infrastructure – and investing in it accordingly. We discuss Salesforce’s nature-positive strategy and its work to catalyse forest landscape restoration, alongside the role of carbon markets, technology, and public-private partnerships in building a restoration economy at scale. Tim explains why resilience and diversity should be fundamental to forest investment decisions and what investors should look for to distinguish genuine ecological restoration from projects that simply look good in a sustainability report. We also explore the risks of scaling restoration badly, the need for patient capital, and why inaction may now be the biggest investment risk of all.</p><p><br></p><blockquote><em>“We need to move beyond the 'charity and nature as a charitable cause' mindset into a mindset of the regenerative, the restoration economy taking off, where you can restore all that degraded land into healthy, productive landscapes.”</em></blockquote><p><br></p><p>00:00 – Introduction</p><p> 01:33 – Tim Christophersen’s journey from forestry to Salesforce</p><p> 08:00 – <em>Generation Restoration</em>: the relationship crisis with nature</p><p> 11:28 – Personal action and restoring nature at home</p><p> 15:12 – Nature as infrastructure and the restoration economy</p><p> 19:40 – Salesforce’s nature-positive strategy</p><p> 22:04 – Empowering companies and customers to take action</p><p> 26:26 – Scaling restoration: lessons from Brazil</p><p> 29:23 – Investing in nature and the challenge of measuring returns</p><p> 35:50 – Getting nature onto the corporate agenda</p><p> 37:33 – What makes a nature-positive forest investment?</p><p> 39:55 – When should investors reject a forest investment?</p><p> 41:03 – The risks of scaling restoration badly</p><p> 43:31 – Identifying genuine ecological restoration</p><p> 46:05 – The future of forest investment and the cost of inaction</p><p> 48:13 – The future of carbon markets</p><p> 49:46 – Lessons learned and avoiding past mistakes</p><p> 51:20 – Restoration as a social movement</p><p> 53:16 – Humans as ecosystem engineers</p><p> 53:48 – Final advice for investors</p><p> 55:04 – Closing and where to find Tim’s work</p><p><br></p><p><strong>Founding Director and Host:</strong> Shauna Matkovich - <a href=\"https://theforestlink.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The ForestLink</a></p><p><strong>Producer and Editor:</strong> Magdalena Laas - <a href=\"https://www.linkedin.com/in/laasmagdalena/\" rel=\"noopener noreferrer\" target=\"_blank\">Unscripted Creatives</a></p><p><br></p><p>Nature by MaxKoMusic/Soundcloud</p><p>Sopwell Woodlands and Scohaboy Bog SAC, Cloughjordan, Co Tipperary, IRELAND by wild_rumpus/Soundcloud</p><p>Ambient Documentary by Sound Guru (Pixabay)</p>","author_name":"Shauna Matkovich"}