{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65c26399e3e4b70015004e16/696931ba4a98b04d3d7e6033?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"87. Low content, high ROI marketing strategies for 2026","description":"<p>Are you drowning in content creation? Trying to feed a blog, a podcast, TikTok, Instagram, and LinkedIn all at once? If you are a solopreneur without the means to delegate marketing, trying to be everywhere is likely killing your growth, not helping it.</p><p><br></p><p>In this episode, we are slashing your to-do list. The theme for 2026 is \"Do Less, God Bless.\"</p><p><br></p><p>We break down why you need to stop chasing every \"marketing epiphany\" and instead commit to just <strong>two</strong> core strategies. Plus, I’m giving you the exact two-step marketing prescription for the three most common business types: Service Providers, Local Retailers, and E-Commerce shops.</p><p><br></p><h3><strong>In This Episode, We Cover:</strong></h3><ul><li><strong>The Content Trap:</strong> Why doing \"marketing\" is not the same thing as doing \"business.\"</li><li><strong>The Solopreneur Rule:</strong> Why you shouldn't handle more than two marketing strategies until you have the revenue to hire help.</li><li><strong>Service Providers Plan:</strong> Why hyper-local networking and local SEO are your best friends.</li><li><strong>Local Retailers Plan:</strong> How to leverage collaborations and \"knockout\" customer experiences to recession-proof your shop.</li><li><strong>E-Commerce Plan:</strong> The 50/50 rule for social media engagement and how to become your own media company through guest spots.</li></ul><p><br></p><h3>Give your Website, SEO and Copywriting a lead-generating refresh</h3><p><a href=\"https://themarketingplanshop.lpages.co/bf-bundle-page?utm_source=SSM+87&amp;utm_medium=SSM+87&amp;utm_campaign=SSM+87\" rel=\"noopener noreferrer\" target=\"_blank\">Conversion Boost Bundle</a></p><h3><br></h3><h3>FREE</h3><p><a href=\"https://lindsey-wagnon-marketing.ck.page/a6ffdd348c?utm_source=SSM+87&amp;utm_medium=SSM+87&amp;utm_campaign=SSM+87\" rel=\"noopener noreferrer\" target=\"_blank\">Leveled-Up Leader Workbook</a></p><p><br></p><p>MARKETING ESSENTIALS COURSE</p><p><a href=\"https://themarketingplanshop.lpages.co/marketing-essentials-landing-page/?utm_source=SSM+87&amp;utm_medium=SSM+87&amp;utm_campaign=SSM+87\" rel=\"noopener noreferrer\" target=\"_blank\">MarketingEssentialsCourse.com</a></p><p><br></p><p><strong>PROMOS</strong></p><p>SALES READY INTENSIVE</p><p><a href=\"https://themarketingplanshop.lpages.co/2025-sales-ready-intensive?utm_source=SSM+87&amp;utm_medium=SSM+87&amp;utm_campaign=SSM+87\" rel=\"noopener noreferrer\" target=\"_blank\">Click here to book</a></p><p>PROMO CODE: Use SSMPOD for<strong> 20% off </strong></p><p><br></p><p>GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO</p><p>Visit <a href=\"https://lindseywagnon.com/podcast?utm_source=SSM+87&amp;utm_medium=SSM+87&amp;utm_campaign=SSM+87?utm_source=SSM+86&amp;utm_medium=SSM+86&amp;utm_campaign=SSM+86?utm_source=SSM+85&amp;utm_medium=SSM+85&amp;utm_campaign=SSM+85?utm_source=SSM+84&amp;utm_medium=SSM+84&amp;utm_campaign=SSM+84\" rel=\"noopener noreferrer\" target=\"_blank\">https://lindseywagnon.com/podcast</a></p>","author_name":"Lindsey Wagnon"}