{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65c26399e3e4b70015004e16/693334754a0500b7578261bc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"85. What I'm changing for my business in 2026","description":"<p>Lindsey continues the transparent conversation started in the last episode about 2025 being a challenging but insightful year for the business. While the year had its highs, business goals took a hit due to sideways priorities—like taking on a part-time contract role and focusing on building passive income courses—which led to the business coasting for a couple of years.</p><p><br></p><p>Now, with a renewed, full-time focus on the agency, <strong>Lindsey shares the critical mindset shifts and practical changes being implemented to guarantee a year of \"restoration and success\" in 2026.</strong> This episode is a relatable look at the consequences of short-term business decisions and an encouraging guide for any business owner looking to pivot and prepare for a resurgence.</p><p><br></p><p><br></p><h4>Highlights</h4><ul><li><strong>Learning the Long-Term Lesson:</strong> A key takeaway is that short-term decisions—even those made two years prior—have their biggest impact further down the road, acting as a warning for newer business owners against relying on early success.</li><li><strong>Refocusing Core Strengths:</strong> Lindsey is moving away from side projects and courses to lean heavily into what she is best at, using six years of experience to fine-tune service offerings and client pitching.</li><li><strong>Targeting the Growth Ceiling:</strong> Future full-service partnerships will focus on established businesses (around the 3- to 5-year mark) ready to scale past a common revenue ceiling, utilizing flexible marketing director and consultant levels.</li><li><strong>Building In-Person Community:</strong> A critical shift is Lindsey's commitment to local, in-person networking and building relationships, which she notes is essential for long-term protection and success in business.</li></ul><p><br></p><h3>FREE</h3><p>MARKETING ESSENTIALS COURSE</p><p><a href=\"https://themarketingplanshop.lpages.co/marketing-essentials-landing-page/?utm_source=SSM+85&amp;utm_medium=SSM+85&amp;utm_campaign=SSM+85\" rel=\"noopener noreferrer\" target=\"_blank\">MarketingEssentialsCourse.com</a></p><p><br></p><p>SALES READY INTENSIVE</p><p><a href=\"https://themarketingplanshop.lpages.co/2025-sales-ready-intensive?utm_source=SSM+85&amp;utm_medium=SSM+85&amp;utm_campaign=SSM+85\" rel=\"noopener noreferrer\" target=\"_blank\">Click here to book</a></p><p>PROMO CODE: Use SSMPOD for<strong> 20% off </strong></p><p><br></p><p>GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO</p><p>Visit <a href=\"https://lindseywagnon.com/podcast?utm_source=SSM+85&amp;utm_medium=SSM+85&amp;utm_campaign=SSM+85?utm_source=SSM+84&amp;utm_medium=SSM+84&amp;utm_campaign=SSM+84\" rel=\"noopener noreferrer\" target=\"_blank\">https://lindseywagnon.com/podcast</a></p>","author_name":"Lindsey Wagnon"}