{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65c26399e3e4b70015004e16/691f40433962bb012e138ec7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"82. The first year: Groundwork for launching an events & lifestyle business with Alexandra Marziello of Back Two Home Base","description":"<h3>The first year: Launching lifestyle brand Back to Home Base with Alexandra Marziello</h3><p><br></p><p>In this episode, host Lindsey is joined by <strong>Alexandra</strong>, founder of the digital lifestyle brand <strong>Back to Home Base</strong> and host of the <em>Planned-ish</em> podcast.</p><p><br></p><p>Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for <strong>stress-free, real-life hosting and connection</strong>. As a twin mom, she recognized the need for hosting advice that moves beyond the \"Pinterest-perfect\" ideal and focuses on making memories without spending endless hours planning. Back to Home Base offers digital party playbooks, recipes, and her signature <strong>Home Base Hosting Club</strong>—a done-for-you monthly membership providing everything from menus and recipes to decor links and activities, designed for people who love gathering but are short on time.</p><p><br></p><p><br></p><p><br></p><h3>✨ Episode Highlights</h3><ul><li><strong>From Corporate Finance to Creative Brand:</strong> Alexandra spent 13 years in corporate finance before launching <strong>Back to Home Base</strong> in March, channeling her love for planning and hosting into a business.</li><li><strong>Real-Life Hosting:</strong> Back to Home Base is a digital lifestyle brand focused on making hosting and home feel <strong>doable, not \"Pinterest-perfect,\"</strong> for parents and busy individuals.</li><li><strong>The Home Base Hosting Club:</strong> A monthly, done-for-you membership that provides an entire themed hosting experience, including exclusive recipes, full menus, playlists, and links to decor and activities.</li><li><strong>Top Holiday Hosting Tip:</strong> Focus on <strong>pre-prepping</strong> food in advance (aim for recipes under 20-30 minutes) and don't be afraid to use <strong>store-bought shortcuts</strong> (like serving store-bought dip in an elevated way).</li><li><strong>The Launch Journey:</strong> Alexandra’s first year has been a humbling period of <strong>groundwork and building</strong>, balancing the creative side she loves with the steep learning curve of tech, website creation, and marketing while raising twin two-year-old boys.</li></ul><p><br></p><p>Follow Alexandra on Instagram <a href=\"https://www.instagram.com/backtwohomebase/\" rel=\"noopener noreferrer\" target=\"_blank\">@backtwohomebase</a></p><p>Follow the <a href=\"https://www.backtwohomebase.com/planned-ish-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">Planned-ish Podcast</a></p><p>Check out the <a href=\"https://www.backtwohomebase.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Back Two Home Base website</a></p><p><br></p><p><br></p><h3>FREE</h3><p>MARKETING ESSENTIALS COURSE</p><p><a href=\"https://themarketingplanshop.lpages.co/marketing-essentials-landing-page/?utm_source=SSM+82&amp;utm_medium=SSM+82&amp;utm_campaign=SSM+82\" rel=\"noopener noreferrer\" target=\"_blank\">MarketingEssentialsCourse.com</a></p><p><br></p><p>SALES READY INTENSIVE</p><p><a href=\"https://themarketingplanshop.lpages.co/2025-sales-ready-intensive?utm_source=SSM+82&amp;utm_medium=SSM+82&amp;utm_campaign=SSM+82\" rel=\"noopener noreferrer\" target=\"_blank\">Click here to book</a></p><p>PROMO CODE: Use SSMPOD for<strong> 20% off </strong></p><p><br></p><p>GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO</p><p>Visit <a href=\"https://lindseywagnon.com/podcast?utm_source=SSM+82&amp;utm_medium=SSM+82&amp;utm_campaign=SSM+82\" rel=\"noopener noreferrer\" target=\"_blank\">https://lindseywagnon.com/podcast</a></p>","author_name":"Lindsey Wagnon"}