{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65c26399e3e4b70015004e16/691cc86767ed28baec42f6b4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"81. Marketing trends that WON'T work in 2026 PLUS the uncommon marketing skill to hire out","description":"<p>Your 2026 marketing strategy has to work for YOU, meaning your solopreneur, small team and small budget business can no longer afford big company tactics. The digital marketing scene is increasingly saturated and competitive, making it crucial to shift focus from content creation to strategic collaboration and localized efforts.</p><h3><br></h3><h3>Key Highlights for 2026 Sales Marketing</h3><ul><li><strong>Borrow Platforms:</strong> Focus on <strong>podcast swaps and collaborations</strong> to leverage other people's audiences instead of building your own from scratch.</li><li><strong>Go Local:</strong> Increase <strong>in-person networking</strong> and narrow your geographic focus to capitalize on the resurgence of community-centered shopping.</li><li><strong>Rethink Ads:</strong> Seek <strong>small, highly-targeted sponsorships</strong> (e.g., summits, niche podcasts) instead of high-cost, generalized paid digital ads.</li><li><strong>Email Alarm:</strong> Be prepared for continued struggles in email deliverability due to spam crackdowns and adopt a <strong>highly comprehensive email strategy</strong>.</li><li><strong>Invest in Data:</strong> The most essential hire or focus area is <strong>reading and interpreting analytics</strong> to ensure all marketing decisions are data-driven.</li></ul><h3><br></h3><h3>FREE</h3><p><a href=\"https://lindsey-wagnon-marketing.ck.page/a6ffdd348c\" rel=\"noopener noreferrer\" target=\"_blank\">Download the Leveled Up Leader worksheet here</a> to guide your self-assessment.</p><p><br></p><p>SALES READY INTENSIVE</p><p><a href=\"https://themarketingplanshop.lpages.co/2025-sales-ready-intensive?utm_source=SSM+81&amp;utm_medium=SSM+81&amp;utm_campaign=SSM+81\" rel=\"noopener noreferrer\" target=\"_blank\">Click here to book</a></p><p>PROMO CODE: Use SSMPOD for<strong> 20% off </strong></p><p><br></p><p>GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO</p><p>Visit <a href=\" https://lindseywagnon.com/podcast?utm_source=SSM+81&amp;utm_medium=SSM+81&amp;utm_campaign=SSM+81\" rel=\"noopener noreferrer\" target=\"_blank\">https://lindseywagnon.com/podcast</a></p><p><br></p><p>Build your online marketing system, funnels and automation the Savvy Startup Marketer way at<a href=\"https://www.savvystartupmarketer.com/?utm_source=Podcast+SSM+71&amp;utm_medium=Podcast+SSM+71&amp;utm_campaign=Podcast+SSM+71\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://www.savvystartupmarketer.com?utm_source=SSM+81&amp;utm_medium=SSM+81&amp;utm_campaign=SSM+81\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.savvystartupmarketer.com</a></p>","author_name":"Lindsey Wagnon"}