{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65c26399e3e4b70015004e16/68c1c3c54027d9f21fe104d3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"76. Fractional CMO vs. Agency vs. Freelancer: Which type of marketing service to choose","description":"<p>Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.</p><p><br></p><p>In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.</p><p><br></p><ul><li><strong>Types of freelancers:</strong> The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).</li><li><strong>The Rise of the Fractional CMO &amp; Small Agencies:</strong> How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.</li><li><strong>The large marketing agency:</strong> Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.</li><li><strong>When to Hire In-House:</strong> There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.</li></ul><p><br></p><p>SALES READY INTENSIVE</p><p><a href=\"https://themarketingplanshop.lpages.co/2025-sales-ready-intensive?utm_source=SSM+76&amp;utm_medium=SSM+76&amp;utm_campaign=SSM+76\" rel=\"noopener noreferrer\" target=\"_blank\">Click here to book</a></p><p>PROMO CODE: Use SSMPOD for<strong> 20% off</strong></p><p><br></p><p>GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO</p><p>Visit <a href=\"https://lindseywagnon.com/podcast?utm_source=SSM+76&amp;utm_medium=SSM+76&amp;utm_campaign=SSM+76\" rel=\"noopener noreferrer\" target=\"_blank\">https://lindseywagnon.com/podcast</a></p><p><br></p><p>Build your online marketing system, funnels and automation the Savvy Startup Marketer way at<a href=\"https://www.savvystartupmarketer.com/?utm_source=Podcast+SSM+71&amp;utm_medium=Podcast+SSM+71&amp;utm_campaign=Podcast+SSM+71\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://www.savvystartupmarketer.com/?utm_source=SSM+76&amp;utm_medium=SSM+76&amp;utm_campaign=SSM+76\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.savvystartupmarketer.com</a></p>","author_name":"Lindsey Wagnon"}