Episode 2 Series 1: Reputation Matters with Clinton Bown & Richard Johnston
Richard Johnston is the Co-founder and Co-CEO of Byron Bay based travel company Trip-A-Deal. Legend has it that Richard was working out of his laundry in Bali when the idea for Trip-A-Deal was spawned with business partner Norm Black in 2011.
Richard knows how to build a brand, grow a reputation and shape a deal. He knows how to build platforms, engage customers, and keep customers.
In this second episode of Reputation Matters, host Clinton Bown chats with Richard about building a business from humble beginnings, growing the kind of reputational capital with its customers that you can't just re-create and an acquisition by QANTAS.
What to expect in this episode:
(02:34): Difference between Reputation and Brand – Reputation is paramount
(06:01): Arriving in Las Vegas to watch the NRL as a sponsor and organiser – was a real moment for Australian sport.
(16:30): My journey to being a CEO was an accidental journey.
For all other resources:
🎙️ Podcast resources - https://www.clintonbown.com/podcast
🖊️ Check out my upcoming events https://www.clintonbown.com/events
🎵 Music by Slip.stream https://Slip.stream
Tennyson | In Circles
Dilip | Pulse
📱 Follow Clinton on LinkedIn - https://www.linkedin.com/in/clintonbown
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