Talent Matters Podcast – Episode #7 – Julie Schiro PhD.
Title: From Digital Marketing to Viral Success: A Journey with Julie Schiro, PhD
Host: Donal O’Donoghue
In this captivating episode, our host Donal O’Donoghue engages in a lively conversation
with the accomplished Julie Schiro, PhD. Julie wears multiple hats as the Academic
Director of MSc Digital Marketing at UCD Smurfit and an Assistant Professor of
Marketing at UCD Smurfit. Let’s dive into the intriguing topics covered in this episode:
1. Career Path from the USA to Ireland:
o Julie shares her fascinating journey from the United States to Ireland. We
explore the motivations behind her move and the unique challenges she
encountered.
o Discover how her background in digital marketing led her to her current roles
at UCD Smurfit.
2. YouTube Channel Success:
o Julie’s YouTube channel has garnered over 1.3 million views! We delve into
her strategies for creating engaging content and building a loyal audience.
o Learn about the topics she covers, her storytelling techniques, and the secrets
behind her viral videos.
3. The Art of Going Viral:
o Going viral isn’t just luck—it involves a mix of creativity, timing, and
understanding your audience. Julie shares her insights on what makes content
shareable.
o We discuss the impact of social media algorithms, trends, and the power of
authenticity.
4. Jewellery Making Passion:
o Julie’s newfound interest in jewellery making adds a delightful twist to her
story. We explore how creativity outside of academia enriches her life.
o Discover how she balances her academic pursuits with this artistic endeavour.
Resources Mentioned:
Connect with Julie Schiro on her website: www.julieschiro.com
Remember, these show notes provide a glimpse into the inspiring conversation between
Donal and Julie. For a deeper dive, be sure to listen to the full episode on platforms like
Apple Podcasts, Google Podcasts, or Audible.
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