{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65afd63ce011e90017c07bc1/66e824eb20ba5a37ed627eb5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Build an Authentic Customer Community with Gymshark","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65afd63ce011e90017c07bc1/1726489795048-eedea1b7-1098-4847-a832-563d46159da7.jpeg?height=200","description":"<p>To kick off the new season, Gymshark’s Chief Brand Officer, Noel Mack, joins Grace Hill for a masterclass on how to build an engaged and authentic community around your brand.</p><p><br></p><p>Noel shares how the Gymshark customer has evolved over the years, how they include the customer in every level of decision-making, and how they manage to stay at the forefront of trends.&nbsp;</p><p><br></p><p>Plus, he explains how Gymshark expertly serves the “gym” customer and why they have no aspirations to be the new Nike.&nbsp;</p><p><br></p><p>For more insights, head to our resource section on <a href=\"https://edited.com/\" rel=\"noopener noreferrer\" target=\"_blank\">edited.com</a></p>","author_name":"EDITED"}