Matt Santos spent 25 years climbing the corporate ladder at places like Bain Capital and TIAA. He managed budgets. He managed people. He flew to India to offshore the jobs of his own coworkers.
Then he sat across from a burned-out executive at a fancy restaurant and thought: I don't want to be that guy.
So he walked away.
His first idea? A running store. It failed before it even opened. Nobody at the industry conference cared. He rode an elevator back to his hotel room defeated.
Then a drunk friend at a Christmas party said something so obvious it hurt: \"Why open a store 95% of people don't want to walk into?\"
That one comment changed everything.
In this episode, Matt breaks down:
This isn't a story about scaling. It's a story about building something worth showing up to every day.
Davidson Provision Company is located at 116 South Main Street, Davidson, NC.
Follow them on Instagram: @davproco
Shop online at davproco.com
We Are Lake Norman is hosted by Ryan Webber of Webber Marketing. New episodes every week.
","author_name":"Ryan Webber"}