{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65a71bcd8fbf590016ad9257/65e6c7616e269a0017ca2453?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 12: PR for Good: Communicating Advocacy and Sustainability","description":"<p>The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?</p><p>Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls</p><p>Panellists:</p><p>1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group</p><p>2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.</p><p>We would like to thank the following who helped make this project possible:</p><p>ABS-CBN Corporation</p><p>Asian Institute of Management</p><p>Evident Integrated Marketing and PR</p><p>Mang Inasal</p><p>MullenLowe MARC</p><p>The New Channel</p><p>TOG Integrated</p>","author_name":"PRSP and The Pod Network Entertainment"}