Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.
Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated
Panellists:
1. Isabel Santillan - Vice-president, Head - Cignal Entertainment
2. Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network
3. Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN Corporation
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
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