{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659e0dac2b32fd00160481d3/6975876c6c5100c2bb300562?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Stop Announcing, Start Promoting Your Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659e0dac2b32fd00160481d3/1769310131463-ee6dab51-4cb6-4f7d-bc57-c8fa35f138c9.jpeg?height=200","description":"<h2><br></h2><h2>Episode Summary:</h2><p>In this episode of&nbsp;Beyond the Post, hosts&nbsp;Robb Dunwood&nbsp;and&nbsp;Bodie Grimm&nbsp;break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between&nbsp;<em>announcing</em>&nbsp;an episode and&nbsp;<em>promoting</em>&nbsp;a show.</p><p><br></p><p>The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.</p><p><br></p><p><br></p><h2>Key Takeaways:</h2><ul><li>The&nbsp;#1 way people discover podcasts is direct personal recommendation&nbsp;— not ads or algorithms.</li><li>Most podcasters&nbsp;<em>don’t talk about their own show enough</em>&nbsp;in everyday conversations.</li><li>Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.</li><li>A&nbsp;10–12 word descriptive subtitle&nbsp;can outperform clever or vague show names.</li><li>Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”</li><li>Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.</li></ul><p><br></p><p><br></p><h2>Quote Pull-Outs</h2><ul><li>“A lot of people think they’re doing podcast marketing — but they really aren’t.”</li><li>“Don’t just announce. Promotion requires context and intent.”</li><li>“It requires you to change nothing about your show — just tell people it exists.”</li><li>“If someone can’t tell what your podcast is about from the title, they won’t search for it.”</li></ul><h2><br></h2><h2>Gear / Tools Mentioned</h2><ul><li>Podcast listening platforms:</li><li>Apple Podcasts</li><li>Spotify</li><li>YouTube</li><li>Podcast hosting &amp; workflow references:</li><li>Auphonic</li><li>Riverside&nbsp;(listener discovery survey referenced)</li></ul><h2><br></h2><h2>Links &amp; Resources Mentioned</h2><ul><li>Beyond the Post&nbsp;—&nbsp;<a href=\"https://beyondthepost.fm/\" rel=\"noopener noreferrer\" target=\"_blank\">https://beyondthepost.fm</a></li><li>Podcast app search &amp; recommendation charts</li><li>Listener discovery research referenced from&nbsp;Riverside</li><li>Call to Action</li></ul><p><br></p><p>If you found this episode helpful,&nbsp;tell someone about it&nbsp;— that’s literally the point of this episode.</p><ul><li> Visit&nbsp;Beyond the Post:&nbsp;<a href=\"https://beyondthepost.fm/\" rel=\"noopener noreferrer\" target=\"_blank\">https://beyondthepost.fm</a></li><li>Support the show on Patreon:&nbsp;<a href=\"https://www.patreon.com/beyondthepost\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.patreon.com/beyondthepost</a></li><li>Your recommendation is the most powerful marketing tool this podcast has.</li></ul>","author_name":"Robb and Bodie"}