{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/6ae8aaf3b478422f913b56f6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Nobody Bought Your Offer (Even Though They Said They Would) ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1793632819742-ea4f89fa-1b85-4a4b-84b0-8167136c92c3.jpeg?height=200","description":"<p>People told you they would be the first to sign up. Then you launched, and they were nowhere to be found. In this solo episode, I break down why interest and buying are two different decisions, and what an underperforming launch can and can&#39;t tell you.</p><p><br></p><p>I walk through the four signals to separate: what people praise, what they ask for, what they spend time with, and what they pay for. I also cover how to ask about past behavior instead of hypotheticals, how to figure out who actually saw your offer, and the five places a sale can break down: the audience, the problem, the offer, trust, and the invitation.</p><p><br></p><p>Then I share what I do after a launch that misses my expectations, from talking to buyers and non-buyers to the webinar time test I&#39;m running right now. I close with five questions to answer about the offer you&#39;ve been sitting on so you can run your next small test.</p><p><br></p><h1><strong>Main Takeaways</strong></h1><ul><li>Praise, requests, attention, and payment each answer a different question about your offer.</li><li>Ask people about the last time they dealt with the problem, not whether they would buy.</li><li>Measure who actually saw the offer before deciding nobody wants it.</li><li>Change one or two things per launch so you know what made the difference.</li></ul><p><br></p><h1><strong>Highlights Include</strong></h1><ul><li>[00:00] When people say they&#39;d buy it, then disappear at launch</li><li>[02:20] Why your audience isn&#39;t necessarily lying to you</li><li>[04:47] You and your customer are picturing two different offers</li><li>[05:30] The four signals: praise, requests, attention, and payment</li><li>[09:33] The meal planning example: asking about real experiences</li><li>[11:54] What &quot;I can&#39;t afford it&quot; really means, and painkillers vs. vitamins</li><li>[14:08] Start with the people who actually saw the offer</li><li>[18:22] The five places a sale can break down</li><li>[25:32] Did you actually ask people to buy?</li><li>[30:33] Why a small paid pilot can teach you more than a big launch</li><li>[34:00] What I do after a launch that misses my expectations</li><li>[38:47] My webinar time test and changing one variable at a time</li><li>[41:08] Setting a budget and a stopping point for your experiments</li><li>[45:15] How my Instagram challenge became the Master the Gram course</li></ul><p><br></p><h1><strong>Watch &amp; Listen</strong></h1><p>Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t</p><p>Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323</p>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}