{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/6ae0dc1a5a3cc3c4c4e55297?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"You Don’t Have to Be an Influencer to Build a Business","description":"<p>You don&#39;t need a huge following or constant access to your private life to build a profitable business. You need to be known for solving a specific problem. In this solo episode, I break down the difference between influence and authority, and between visibility and exposure. I share the questions I ask clients before we talk about anything they don&#39;t want to do, starting with what they actually want to be known for. I walk through the three layers of sharing, how I decide what stays private, including how I&#39;ve approached sharing my journey as an autism mom, and a simple boundary exercise you can use before you post. Then I cover four ways to build authority without becoming a lifestyle influencer: the teacher, the curator, the practitioner, and the connector. We close with how to pick one discovery channel and one owned channel, what consistency really looks like, and how to connect your content to a paid offer you can test.</p><p><br></p><p>Highlights Include</p><ul><li>[00:00] Why a profitable brand doesn&#39;t require a huge following</li><li>[01:40] The difference between an influencer and a business owner</li><li>[02:20] Why my business keeps earning when I step away from Instagram</li><li>[05:55] Being famous vs. being findable</li><li>[08:15] The first question to answer: what do you actually want to be known for?</li><li>[13:15] Visibility vs. exposure, and how I handle sharing my autism mom journey</li><li>[18:00] The three layers of sharing: expertise, experience, and personal access</li><li>[22:10] A boundary exercise and the question &quot;What will this yield?&quot;</li><li>[26:15] The four ways to build authority: teacher, curator, practitioner, and connector</li><li>[36:00] Discovery channels vs. owned channels, and why social media is rented attention</li><li>[41:05] The three jobs every piece of business content should do</li><li>[44:30] Why you should launch before you feel ready, even if you launch to crickets</li><li>[49:30] Five questions to answer this week</li></ul><p><br></p><p>Links Mentioned in This Episode</p><ul><li>Podcast Moguls coaching program: <u><a href=\"https://sidehustlepro.co/podcastmoguls\" rel=\"noopener noreferrer\" target=\"_blank\">https://sidehustlepro.co/podcastmoguls</a> </u></li></ul>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}