{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/6adb5f40d735b999b07db318?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Everyone and Their Mother Has a Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1792761517952-ed475127-6e8a-4372-b997-b14dc7fe55e5.jpeg?height=200","description":"<p>In this solo episode, I break down why so many people are starting shows right now, drawing on 10 years of running Side Hustle Pro, which I launched in 2016 and have grown past 10 million downloads.</p><p><br></p><p>I walk through three things a podcast can be: a networking tool, a bridge from where you&#39;ve been to where you want to go, and a launch pad. I share how I grew the show with a small paid promotion budget, landed my first $4,000 sponsorship while working full time at NPR, and was found by producers from the Today Show and TEDx without pitching.</p><p><br></p><p>I also cover how I started Side Hustle Pro after graduating from business school without a job, how Ryan Clark used his podcast The Pivot to move into his next chapter, and how to give people a clear reason to listen so your show can grow and earn.</p><h1></h1><h1><strong>Main Takeaways</strong></h1><ul><li>A podcast is a networking tool that opens doors a cold coffee request would not.</li><li>Your show can be a bridge to the field you want next, even before you know what it is.</li><li>Specificity grows a show; &quot;life and everything in between&quot; gives no one a reason to listen.</li><li>Start before you need it: a podcast can work as your work insurance plan.</li></ul><h1></h1><h1><strong>Highlights Include</strong></h1><ul><li>[00:00] What Michelle Obama, Jalen Brunson, LeBron James, and I have in common</li><li>[02:03] Why podcasting is the most powerful networking tool</li><li>[04:40] Podcasting from home as an introvert</li><li>[06:55] Podcasting as a bridge to where you want to go</li><li>[12:05] How I grew Side Hustle Pro with $5 to $10 per post in paid promotion</li><li>[15:00] Landing my first $4,000 sponsorship</li><li>[18:50] Using your podcast as a pivot tool</li><li>[22:50] How Side Hustle Pro started after business school</li><li>[26:30] How the show led to the Today Show and TEDx</li><li>[27:25] Ryan Clark, The Pivot, and your work insurance plan</li><li>[29:45] Why &quot;life and everything in between&quot; won&#39;t grow your show</li></ul><h1></h1><h1><strong>Links Mentioned in This Episode</strong></h1><ul><li>Podcast Moguls: https://sidehustlepro.co/podcastmoguls</li></ul><h1></h1><h1><strong>Watch &amp; Listen</strong></h1><ul><li>Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t</li><li>Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323</li></ul><h1></h1><h1><strong>Announcements</strong></h1><p>Podcast Moguls, my coaching program for podcasters, is open. If you want to start your own podcast or grow your current one, I&#39;ll coach you on making your show more visible, more marketable, and an actual business. Join at sidehustlepro.co/podcastmoguls.</p>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}