{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/68281fde696b5d123237baec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"463: From $300 Side Hustle to Seven-Figure Scent Empire","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1747460018476-68c21cba-44a7-4282-ab03-d38460f1fc43.jpeg?height=200","description":"<p>This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder &amp; CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.</p><p>&nbsp;In this episode she shares:</p><ul><li>Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month&nbsp;</li><li>Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet</li><li>How she approaches exploring various side hustle ideas as a multi passionate side hustler</li></ul><p><br></p><p>Highlights Include:</p><p>00:00 Intro</p><p>06:00 Personal connection to scent</p><p>09:00 Turning a business to a hobby</p><p>15:00 Marketing strategies</p><p>21:00 Financial growth and investment</p><p>30:00 Importance of discipline in business</p><p>40:00 Navigating debt</p><p>46:00 Breaking the stigma around money</p><p>53:00 Managing tariffs and business costs</p><p>55:00 Tips for entrepreneurs</p><p><br></p><p>Watch episode 463 on YouTube and listen on all podcast apps</p><p><br></p><p><strong>Links mentioned in this episode</strong></p><ul><li>Brown Sugar Babe Website: <a href=\"https://www.brownsugarbabe.net/\" rel=\"noopener noreferrer\" target=\"_blank\">ttps://www.brownsugarbabe.net/</a>&nbsp;</li><li>Shopify (e-commerce platform) –<a href=\"https://shopify.com\" rel=\"noopener noreferrer\" target=\"_blank\"> https://shopify.com</a></li><li>Ponce City Market Makers Market –<a href=\"https://poncecitymarket.com\" rel=\"noopener noreferrer\" target=\"_blank\"> https://poncecitymarket.com</a></li><li>Asia Evans, Financial Therapist – @asiatherapy on Instagram</li><li>Brown Sugar Babe Instagram: <a href=\"https://www.instagram.com/brwnsugarbabe/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/brwnsugarbabe/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http://sidehustlepro.libsyn.com/rss\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1>Announcements</h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href=\"http://sidehustlepro.co/facebook\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.co/facebook</a></p>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}