{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/681191d5f7d552efdc157df9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"460:  This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1745981611839-d397063c-b4e5-40f4-9238-b5fdc4aae019.jpeg?height=200","description":"<p>This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.&nbsp;</p><p><br></p><p>In this episode she shares:</p><ul><li>How intentionally creating a community through word of mouth was the foundation to building her customer base</li><li>The startup costs and how she’s been able to be profitable in the first year</li><li>The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s&nbsp;</li></ul><p><br></p><p>Highlights Include:&nbsp;</p><p>00:00 Intro</p><p>08:16 Exploring different side hustles</p><p>14:16 Navigating a new city</p><p>18:43 Filling the need for a beauty supply</p><p>23:18 Startup planning and costs</p><p>27:55 Creating a community&nbsp;</p><p>30:01 Curating events and collaborations</p><p>35:02 Running a storefront as a side hustle</p><p>41:20 Expanding and creating a cultural hub</p><p>46:43 Setting the tone for the future of the store</p><p>56:19 Tips for entrepreneurs</p><p><br></p><p>Check out episode 460 of Side Hustle Pro podcast out now on <a href=\"https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, and <a href=\"https://www.youtube.com/@SideHustlePro\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><p>Links Mentioned:&nbsp;</p><ul><li>Auntie Della’s Website: <a href=\"https://auntiedellas.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://auntiedellas.com/</a></li><li>Auntie Della’s Instagram: <a href=\"https://www.instagram.com/auntiedellas/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/auntiedellas/</a>&nbsp;</li><li>Auntie Della’s TikTok: <a href=\"https://www.tiktok.com/@auntiedellas\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@auntiedellas</a>&nbsp;</li><li>Virtual Assistant: <a href=\"https://theindemandva.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://theindemandva.com/</a>&nbsp;</li></ul><p><br></p><p>Listen on:</p><p>Apple Podcasts: <a href=\"https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323\" rel=\"noopener noreferrer\" target=\"_blank\">https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323</a></p><p>Spotify: <a href=\"https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042</a>&nbsp;</p><p>YouTube: <a href=\"https://www.youtube.com/sidehustlepro\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/sidehustlepro</a></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http://sidehustlepro.libsyn.com/rss\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><p><em>Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.</em></p>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}