{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/6762fc9cd9cd65ec1ebe93c5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates) ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1734542190970-0e06f82c-bafb-484e-a962-d777c27768c4.jpeg?height=200","description":"<p>This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.</p><p><br></p><p>Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.&nbsp;</p><p><br></p><p>In this episode she shares:</p><ul><li>How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelves</li><li>What it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)</li><li>The importance of understanding your customer and adjusting your pitch accordingly</li></ul><p><br></p><p>Highlights include:</p><p>0:00 – Introduction to Whitney Gates</p><p>8:17 – Launching Wondry&nbsp;</p><p>11:20 – Defining Wondry’s category: wine vs. cocktail hybrid</p><p>15:00 – Investing in the business</p><p>18:40 – Door-to-door sales and proof of concept</p><p>31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban</p><p>34:00 – Becoming profitable and managing costs as you scale</p><p>41:00 – Tips for entrepreneurs&nbsp;</p><p><br></p><p>Check out episode 443 of Side Hustle Pro podcast out now on <a href=\"https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, and <a href=\"https://www.youtube.com/@SideHustlePro\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><p><strong>Links mentioned in this episode</strong></p><ul><li>Wondry Wine Website:<a href=\"https://www.drinkwondry.com\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.drinkwondry.com</a></li><li>Follow Wondry’s Instagram:<a href=\"https://www.instagram.com/wondrywine\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/wondrywine</a></li><li>Side Hustle Pro Website:<a href=\"https://www.sidehustlepro.co\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.sidehustlepro.co</a></li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http://sidehustlepro.libsyn.com/rss\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href=\"http://sidehustlepro.co/facebook\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.co/facebook</a></p><p><br></p><h1><strong>Guest Social Media Info</strong></h1><ul><li>Follow Wondry’s Instagram:<a href=\"https://www.instagram.com/wondrywine\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/wondrywine</a></li></ul>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}