{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/66ea324d1b196e28d56dbfba?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1726624222385-d60f6e93-0b73-4622-a745-a552834298fc.jpeg?height=200","description":"<p>This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort.&nbsp;</p><p><br></p><p>In this episode she shares about:</p><ul><li>How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma Grede</li><li>Her desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience&nbsp;</li><li>Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape</li></ul><p><br></p><p>Highlights include:&nbsp;</p><p>00:00 Intro</p><p>03:15 From the Bronx to Ghana</p><p>07:30 Building a following on YouTube</p><p>14:50 Founding KIN Apparel</p><p>20:00 Transition to full-time entrepreneurship</p><p>27:00 Benefits of vulnerable marketing</p><p>32:00 Financial journey- grants and funding</p><p>41:00 Navigating the changing financial landscape</p><p>44:00 Shark Tank experience&nbsp;</p><p>47:00 Challenges with fulfillment centers</p><p>57:00 Tips for entrepreneurs&nbsp;</p><p><br></p><p><strong>Links mentioned in this episode</strong></p><ul><li>KIN Apparel: <a href=\"https://kinapparel.org/\" rel=\"noopener noreferrer\" target=\"_blank\">https://kinapparel.org/</a>&nbsp;</li><li>KIN Apparel Instagram: <a href=\"https://www.instagram.com/kinapparel_/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/kinapparel_/?hl=en</a>&nbsp;</li><li>LEDA Program: <a href=\"https://ledascholars.org/\" rel=\"noopener noreferrer\" target=\"_blank\">https://ledascholars.org/</a>&nbsp;</li><li>Science of Black Hair: <a href=\"https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428</a>&nbsp;</li><li>Hello Alice: <a href=\"https://helloalice.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://helloalice.com/</a>&nbsp;</li><li>Black Ambition: <a href=\"https://blackambitionprize.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://blackambitionprize.com/</a>&nbsp;</li><li>New Voices: <a href=\"https://newvoicesfoundation.org/\" rel=\"noopener noreferrer\" target=\"_blank\">https://newvoicesfoundation.org/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http://sidehustlepro.libsyn.com/rss\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href=\"http://sidehustlepro.co/facebook\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.co/facebook</a></p><p><br></p><h1><strong>Guest Social Media Info</strong></h1><ul><li>Philomina’s YouTube: <a href=\"https://www.youtube.com/@naturallyphilo\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@naturallyphilo</a>&nbsp;</li><li>Philomina’s Instagram: <a href=\"https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1</a>&nbsp;</li><li>Philomina’s TikTok: <a href=\"https://www.tiktok.com/@naturallyphilo_\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@naturallyphilo_</a>&nbsp;</li></ul>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}