{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/667231b5660cbf1abc87cbb4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1718758925178-7401c4308158a71dae7a0739a232319b.jpeg?height=200","description":"<p>This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.&nbsp;</p><p><br></p><p>In this episode she shares:</p><ul><li>How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target</li><li>The ins and outs to becoming a licensed character brand, and the major benefits that come along with it</li><li>Why she doesn’t solely rely on social media for marketing and what really helped put her on the map</li></ul><p><br></p><p>Check out this episode and others on <a href=\"https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, and <a href=\"https://www.youtube.com/@SideHustlePro\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><p><strong>Links mentioned in this episode</strong></p><ul><li>Afro Unicorn Instagram: <a href=\"https://www.instagram.com/afrounicorn_official/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/afrounicorn_official/</a>&nbsp;</li><li>April Showers Instagram: <a href=\"https://www.instagram.com/gotaprilshowers/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/gotaprilshowers/</a>&nbsp;</li><li>Afro Unicorn Facebook: <a href=\"https://www.facebook.com/afrounicornofficial\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/afrounicornofficial</a>&nbsp;</li><li>Afro Unicorn LinkedIn: <a href=\"https://www.linkedin.com/company/afro-unicorn/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/afro-unicorn/</a>&nbsp;</li><li>April Showers LinkedIn: <a href=\"https://www.linkedin.com/in/aprilshowers/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/aprilshowers/</a>&nbsp;</li><li>Afro Unicorn Website: <a href=\"https://afrounicorns.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://afrounicorns.com/</a>&nbsp;</li></ul><p><br></p><p>This episode is brought to you by Shopify. Go to <a href=\"https://www.shopify.com/?utm_source=podcast&amp;utm_medium=audio&amp;utm_campaign=global-all-na-awareness-2Q22-en&amp;utm_term=hustlepro\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>shopify.com/hustlepro</strong></a> for a $1/month trial period and get full access to Shopify’s entire suite of features.</p><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http://sidehustlepro.libsyn.com/rss\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href=\"http://sidehustlepro.co/facebook\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.co/facebook</a></p><p><br></p><h1><strong>Guest Social Media Info</strong></h1><ul><li>April Showers Instagram: <a href=\"https://www.instagram.com/gotaprilshowers/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/gotaprilshowers/</a>&nbsp;</li><li>April Showers LinkedIn: <a href=\"https://www.linkedin.com/in/aprilshowers/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/aprilshowers/</a>&nbsp;</li></ul>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}