{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659c22ccb31581001651ebcd/65de59576569fa0017d4c628?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659c22ccb31581001651ebcd/1709070473897-b7acda6c6ca0c6e226239c0b1242101f.jpeg?height=200","description":"<p>This week in the guest chair we have Ashley Reynolds, Founder of Cloth &amp; Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth &amp; Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.</p><p><br></p><p>&nbsp;In this episode she shares:</p><ul><li>How she discovered a gap in her niche and built her business around filling it&nbsp;</li><li>Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand&nbsp;</li><li>How her organic approach to marketing supported the growth of her business &amp; so much more</li></ul><p><br></p><p>Highlights Include:</p><p>4:15 Transitioning to entrepreneurship</p><p>9:35 Authenticity in marketing</p><p>16:55 The manufacturing process</p><p>20:39 Maintaining low margins</p><p>25:54 Mastering the hiring process</p><p>28:43 Navigating competitors</p><p>32:01 Creating a product line</p><p>34:06 Tips for entrepreneurs</p><p><br></p><p>Check out episode 393 of Side Hustle Pro podcast out now on <a href=\"https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, and <a href=\"https://www.youtube.com/sidehustlepro\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube&nbsp;</a></p><p><br></p><p><strong>Links mentioned in this episode</strong></p><ul><li>Cloth and Paper Website: <a href=\"https://www.clothandpaper.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.clothandpaper.com/</a>&nbsp;</li><li>Cloth and Paper Instagram: <a href=\"https://www.instagram.com/cloth_and_paper/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/cloth_and_paper/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http://sidehustlepro.libsyn.com/rss\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href=\"http://sidehustlepro.co/facebook\" rel=\"noopener noreferrer\" target=\"_blank\">http://sidehustlepro.co/facebook</a></p><p><br></p><h1><strong>Guest Social Media Info</strong></h1><p>Cloth and Paper Instagram-<strong> </strong>@Cloth_and_Paper</p><p>Ashley’s Instagram: @ashley_reynolds_ar&nbsp;</p>","author_name":"Nicaila Matthews Okome | Side Hustle Pro Media"}