{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659bf37e8c20d60016dec67e/6911e30148ddcbc2f991f2dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP 84 - The Number That Will Scale Your Business More Than Anything Else","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659bf37e8c20d60016dec67e/1762779674357-6f0817e0-45a1-4dc0-a5ef-7c265f493290.jpeg?height=200","description":"<p>If you’ve ever thought, <em>“I’m just not a numbers person,”</em> this episode is for you. Katie breaks down the <strong>one number that will scale your children’s activity or sports business faster than anything else</strong> — your <strong>Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC)</strong>.</p><p><br></p><p>In simple terms, it’s knowing how much a customer is worth to your business over time, compared to how much it costs to bring them in.</p><p><br></p><p>This isn’t about spreadsheets or finance degrees; this is about finally understanding what’s driving your growth and where money might be slipping through the cracks.</p><p>Inside this episode, Katie walks you through:</p><p><br></p><ul><li>The difference between your lifetime value and your monthly revenue (and why most business owners confuse the two)</li><li>How to work out what it <em>actually</em> costs you to serve each student</li><li>The reason you can’t make good marketing decisions without knowing this number</li><li>Simple ways to improve your LTV without adding more classes or students</li><li>What ads agencies often get wrong when helping children’s activity businesses grow</li></ul><p><br></p><p>Whether you’re just starting or already managing multiple venues, this is one of those episodes that’ll make you rethink how you grow.&nbsp;</p><p><br></p><p>Once you understand this number, you’ll never look at your marketing or pricing the same way again.</p><p><br></p><p>Listen now and start building a more profitable, scalable business.</p><p><br></p><p>Or if you’re ready to get hands-on support with your numbers, pricing, and strategy, <strong>join Bronze Mentorship for just £59</strong> and start learning the systems that actually move your business forward - <a href=\"https://goldmedalbusiness.org/bronze-mentorship\" rel=\"noopener noreferrer\" target=\"_blank\">https://goldmedalbusiness.org/bronze-mentorship</a></p><p><br></p><p>Questions? Reach us anytime at <a href=\"mailto:info@goldmodulecoaching.info\" rel=\"noopener noreferrer\" target=\"_blank\">info@goldmodulecoaching.info</a></p><p><br></p><p><strong>Stay Connected With Gold Medal Business and Katie Cannon:</strong></p><p><a href=\"https://www.instagram.com/goldmedalbusiness/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a> |<a href=\"https://www.facebook.com/gogoldwithkatiecannon\" rel=\"noopener noreferrer\" target=\"_blank\"> Facebook</a> |<a href=\"https://www.facebook.com/groups/goldmedalbusiness/\" rel=\"noopener noreferrer\" target=\"_blank\"> Facebook Group</a> |<a href=\"https://www.linkedin.com/in/gogoldwithkatiecannon/\" rel=\"noopener noreferrer\" target=\"_blank\"> LinkedIn</a> |<a href=\"https://www.pinterest.co.uk/goldmedalbusiness/\" rel=\"noopener noreferrer\" target=\"_blank\"> Pinterest</a> | <a href=\"https://www.youtube.com/@GoGoldWithKatieCannon\" rel=\"noopener noreferrer\" target=\"_blank\">Youtube</a></p><p>Website: <a href=\"https://www.goldmedalcoaching.info/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.goldmedalcoaching.info/</a></p><p><br></p><p>Intro and Outro Background Music</p><p>Main Street by AudioCoffee |<a href=\"https://www.audiocoffee.net/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.audiocoffee.net/</a></p><p>Music promoted by<a href=\"https://www.chosic.com/free-music/all/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.chosic.com/free-music/all/</a></p><p>Creative Commons CC BY-SA 3.0</p><p><a href=\"https://creativecommons.org/licenses/by-sa/3.0/\" rel=\"noopener noreferrer\" target=\"_blank\">https://creativecommons.org/licenses/by-sa/3.0/</a></p>","author_name":"Katie Cannon"}