{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659bf37e8c20d60016dec67e/6911e1f9cb5f8761fb58e370?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP 83 - The Front-End Marketing Strategy Every Children’s Activity Business Needs to Get Right","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/659bf37e8c20d60016dec67e/1762779590353-3ce820e1-8354-4e48-8aa3-b2b7109a9797.jpeg?height=200","description":"<p>If you’re running ads, posting on socials, or wondering why your marketing feels hit and miss, this episode will be a game changer.</p><p><br></p><p>In this week’s episode, Katie Cannon breaks down one of the most misunderstood parts of marketing in the children’s activity industry: <strong>front-end marketing</strong> and how to use it properly to grow.</p><p><br></p><p>You’ll finally get clear on the difference between <strong>brand awareness</strong> and <strong>active marketing</strong>, and how to make both work together so your business stops relying on luck and starts running on data.</p><p><br></p><p>Katie shares:</p><ul><li>The difference between <em>showing up</em> and <em>selling out your classes</em></li><li>Why every children’s activity business needs both brand awareness and active campaigns</li><li>How to build a marketing system that collects names, emails, and phone numbers — not just likes</li><li>What to ask your ad expert (and why you should <em>lead</em>, not hand over control)</li><li>How to track what’s actually working so you stop wasting time and money</li></ul><p><br></p><p>She also explains why delegation isn’t the same as disappearing and how to stay the leader of your ship when working with marketing experts.</p><p><br></p><p>This episode will help you make smarter, more confident marketing decisions that actually bring in new students.</p><p><br></p><p>Listen now and learn how to use front-end marketing to grow your classes, fill your venues, and scale your children’s activity business the smart way.</p><p><br></p><p>💬 <strong>Want help turning your marketing into consistent enrolments? </strong>Book a free call with our Strategic Team and get personalised advice for your children’s activity or sports business - <a href=\"https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw\" rel=\"noopener noreferrer\" target=\"_blank\">https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw</a></p><p><br></p><p>JOIN BRONZE MENTORSHIP HERE - <a href=\"https://goldmedalbusiness.org/bronze-mentorship\" rel=\"noopener noreferrer\" target=\"_blank\">https://goldmedalbusiness.org/bronze-mentorship</a></p><p>Questions? Reach us anytime at <a href=\"mailto:info@goldmodulecoaching.info\" rel=\"noopener noreferrer\" target=\"_blank\">info@goldmodulecoaching.info</a></p><p><strong>Stay Connected With Gold Medal Business and Katie Cannon:</strong></p><p><a href=\"https://www.instagram.com/goldmedalbusiness/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a> |<a href=\"https://www.facebook.com/gogoldwithkatiecannon\" rel=\"noopener noreferrer\" target=\"_blank\"> Facebook</a> |<a href=\"https://www.facebook.com/groups/goldmedalbusiness/\" rel=\"noopener noreferrer\" target=\"_blank\"> Facebook Group</a> |<a href=\"https://www.linkedin.com/in/gogoldwithkatiecannon/\" rel=\"noopener noreferrer\" target=\"_blank\"> LinkedIn</a> |<a href=\"https://www.pinterest.co.uk/goldmedalbusiness/\" rel=\"noopener noreferrer\" target=\"_blank\"> Pinterest</a> | <a href=\"https://www.youtube.com/@GoGoldWithKatieCannon\" rel=\"noopener noreferrer\" target=\"_blank\">Youtube</a></p><p>Website: <a href=\"https://www.goldmedalcoaching.info/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.goldmedalcoaching.info/</a></p><p><br></p><p>Intro and Outro Background Music</p><p>Main Street by AudioCoffee |<a href=\"https://www.audiocoffee.net/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.audiocoffee.net/</a></p><p>Music promoted by<a href=\"https://www.chosic.com/free-music/all/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.chosic.com/free-music/all/</a></p><p>Creative Commons CC BY-SA 3.0</p><p><a href=\"https://creativecommons.org/licenses/by-sa/3.0/\" rel=\"noopener noreferrer\" target=\"_blank\">https://creativecommons.org/licenses/by-sa/3.0/</a></p>","author_name":"Katie Cannon"}