Episode 30: Hospital Crisis Communications
Crisis Beat Podcast – February 9, 2025
Hosts: Brady Wood & Dr. Mark Crowther
In this episode, Brady Wood—PR professional and former hospital leader—and Dr. Mark Crowther, Chair of Medicine at McMaster, take listeners inside the high-stakes world of hospital crisis communications. Drawing from Brady’s firsthand experiences, they break down how hospitals manage public relations during emergencies, navigate sensitive messaging, and maintain public trust under pressure.
They also discussed multiple news story’s, such as the drama with Blake Lively and Justin Baldoni, Megan Markle, plane malfunction at Pearson Airport, and much more.
Tune in for a compelling look at hospital PR strategies, crisis response, and real-world lessons from the front lines.
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