{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659808e74f79240016ae2b7a/65985a2696596600152882e2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Business-Wide BENEFITS of A YouTube Channel (A Breakdown)","description":"<p>In this podcast, Ed and Calum dive deep into the importance of research in YouTube marketing strategy. They discuss various aspects of research including performing competitor analysis, using keyword research tools, engaging with your audience, and leveraging internal company feedback. </p><p><br></p><p>They also dwell on the possible valuable insights that can be gained from organic search strategies and SEO (Search Engine Optimization). Furthermore, they identify how aligning content across various channels can lead to a consistent brand message and improved distribution. Lastly, they emphasize on the cyclical nature of content creation, where analytics of created content feeds back into the research for the next.</p><p><br></p><p>00:00&nbsp;Introduction to the Podcast</p><p>00:02&nbsp;The Importance of Research in Marketing</p><p>00:34&nbsp;The Role of Competitor Analysis in YouTube Research</p><p>03:19&nbsp;The Power of Keyword Research</p><p>05:32&nbsp;Leveraging Internal Resources for Content Ideas</p><p>05:40&nbsp;The Value of Audience Feedback in Content Creation</p><p>06:11&nbsp;Utilizing Sales Team Insights for Content Development</p><p>09:52&nbsp;The Synergy of SEO and YouTube Keyword Research</p><p>14:37&nbsp;The Impact of Consistent Content Across Channels</p><p>15:49&nbsp;Conclusion and Wrap-up</p><p><br></p>","author_name":"Calum Russell & Ed Wood"}