{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/659808e74f79240016ae2b7a/659847c204cfa6001620e84f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How a YouTube channel can GROW Your Business (Key ROIs Explained)","description":"<p>In this episode of the Humble&amp;Brag podcast, Calum and Ed discuss their experiences in justifying the use of YouTube as a marketing tool in the companies they worked for. </p><p><br></p><p>They explore their unique approaches to gaining buy-in for YouTube strategies, depending on company size, and explain how video content can not only boost a brand but generate significant revenue as well. </p><p><br></p><p>They also discuss the benefits of establishing a video team within a company, offering tips for start-ups and larger businesses to leverage YouTube for business growth.</p><p><br></p><p>00:02&nbsp;Introduction and Podcast Format</p><p>00:30&nbsp;How the Hosts Met and the Role of Social Media</p><p>01:20&nbsp;Building YouTube Channels: A Journey</p><p>01:50&nbsp;Justifying YouTube in Marketing Strategies</p><p>02:13&nbsp;The Evolution of YouTube Channels</p><p>06:15&nbsp;The Impact of YouTube on Business</p><p>08:33&nbsp;The Role of YouTube for CareerFoundry</p><p>12:15&nbsp;The Importance of Consistency in YouTube Content</p><p>15:00&nbsp;Justifying YouTube as a Business Investment</p><p>20:36&nbsp;Conclusion: The Potential of YouTube</p><p><br></p>","author_name":"Calum Russell & Ed Wood"}